PRIVACY POLICY

Last updated: 02/11/2025

This Privacy Policy explains how Online Stoves and Fires Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit www.onlinestoves.co.uk, contact us, or make a purchase. We are committed to safeguarding your privacy and complying with all applicable data protection laws in the United Kingdom, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Company Information
Trading name: OnlineStoves.co.uk
Registered company name: Online Stoves and Fires Ltd
Company number: 15528860
Registered and trading address: 48 Walker Lane, Sutton, Macclesfield, SK11 0DZ
Telephone: 0161 399 3607
Email: support@onlinestoves.co.uk
Website: www.onlinestoves.co.uk

We are the Data Controller responsible for the processing of your personal information as described in this policy.

2. What Personal Data We Collect
We may collect and process the following types of information about you:

Information you provide directly:
- Your name, address, email address, and phone number
- Billing and delivery addresses
- Payment details (processed securely through our payment provider – we do not store card details)
- Order history and communication preferences
- Enquiry details if you contact us by phone, email, or our website contact form

Information collected automatically:
- IP address, browser type, and device information
- Pages viewed and time spent on our site
- Referral source (e.g., Google, social media)
- Cookie and analytics data (see our Cookie Policy)

3. How We Use Your Information
We only process your personal information when we have a lawful basis to do so under UK GDPR, which may include:

Purpose / Lawful Basis
- To process and deliver your order / Performance of a contract
- To communicate with you regarding your purchase or enquiry / Legitimate interest
- To manage your account and provide aftersales support / Performance of a contract
- To send marketing emails or newsletters (with your consent) / Consent
- To improve our website and services / Legitimate interest
- To comply with legal or tax obligations / Legal obligation

We do not sell, rent, or trade your personal data with third parties.

4. Marketing Communications
If you subscribe to our newsletter or agree to receive marketing emails, we may send you occasional updates about:
- New stoves and accessories
- Special offers and promotions
- Tips and guides related to stove installation, safety, and maintenance

You can withdraw your consent or unsubscribe at any time by clicking the 'unsubscribe' link in any email or contacting us at support@onlinestoves.co.uk.

5. Cookies and Tracking
We use cookies and similar technologies to:
- Enable essential website functionality
- Improve your browsing experience
- Analyse site traffic and usage

Some cookies are essential for the website to work correctly, while others are optional. You can manage or disable cookies through your browser settings or via our Cookie Consent Banner. For more details, see our full Cookie Policy.

6. Data Sharing and Third Parties
We share limited data with trusted third parties only when necessary to operate our business, such as:
- Payment processors (e.g., Stripe, PayPal, Wix Payments)
- Delivery partners (e.g., pallet networks and couriers)
- IT and website hosting providers (e.g., Wix, Google Analytics, Microsoft)
- Professional advisers (e.g., accountants, auditors, legal advisors)

All third parties are required to process your data securely and only in accordance with our instructions.

7. Data Retention
We retain your personal data only for as long as necessary for the purposes it was collected, including:
- Order records and invoices – up to 6 years for tax and legal purposes
- Customer correspondence – up to 3 years
- Marketing data – until you withdraw consent or unsubscribe

Once data is no longer required, it will be securely deleted or anonymised.

8. Your Data Protection Rights
Under UK data protection law, you have the following rights:
- Right to access – You can request a copy of the personal data we hold about you.
- Right to rectification – You can request correction of inaccurate or incomplete data.
- Right to erasure – You can ask us to delete your personal data where it is no longer necessary or you withdraw consent.
- Right to restrict processing – You can request limited use of your data in certain cases.
- Right to data portability – You can ask for your data in a structured, commonly used format.
- Right to object – You can object to processing for direct marketing or legitimate interests.
- Right to withdraw consent – Where consent is the lawful basis, you can withdraw it anytime.

To exercise your rights, please contact support@onlinestoves.co.uk. We will respond within one month of receiving your request.

9. Data Security
We take appropriate technical and organisational measures to keep your data safe, including:
- Secure HTTPS website encryption
- Limited employee access based on role
- Regular software updates and malware protection
- Secure offsite backups and data encryption
- Partnering only with GDPR-compliant third-party providers

While we do our best to protect your data, no online transmission can be guaranteed to be completely secure.

10. International Data Transfers
Your personal data may be transferred or stored outside the UK (for example, if a third-party service provider is based abroad). Where this occurs, we ensure that appropriate safeguards (such as UK adequacy decisions or Standard Contractual Clauses) are in place to protect your information.

11. Links to Other Websites
Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of external websites, and you should review their privacy policies before submitting personal information.

12. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes in our operations or legal requirements. The most recent version will always be available on this page, with the updated date shown at the top.

13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Data Protection Officer
Online Stoves and Fires Ltd
48 Walker Lane, Sutton, Macclesfield, SK11 0DZ
Telephone: 0161 399 3607
Email: support@onlinestoves.co.uk

If you are not satisfied with how we handle your data, you can contact the Information Commissioner’s Office (ICO) at www.ico.org.uk or call 0303 123 1113.